+ tempered tough .
MD Glass had been quietly producing quality tempered glass products since the mid-1960s. By 2005, 40 years of being under the radar meant it was time for a marketing change. It meant creating their brand for the first time.
Our marketing and positioning research results revealed MD Glass was a niche market and we reflected that, from the focused suite of images to the relatable content we developed in three languages. Simple layout, clear navigation – these were hits not only with MD Glass, but with site visitors. Short-range results included three new clients in the first two weeks of the site launch and a lot of interest from potential clients overseas – something MD Glass hadn't experienced to any great degree before.