+ 0 tolerance in Health & Safety .
The immense company pride Expertech had in their dedicated workforce was written all over them and they took their well-being seriously. The 10th anniversary was the ideal time for Expertech to revamp their Health & Safety initiative.
The '0 Tolerance' campaign was in its early stages when we were invited to design communications, promotional and online prototypes, from in-house presentation templates and posters to specialty tees to website.
Raw, edgy and hands-on – we felt that was the way to go to bring this communications effort closer to employees. Our denim concept in particular was a big hit with Expertech – we merged the corporate creative we'd just designed with the new hands-on direction of Health & Safety.