see the work / + Chorale Musaïque
+ don’t just listen – be part of the music .
It was important for new choir-kid-in-town Chorale Musaïque to reflect the diversity of its members, in song and in how they wanted to brand themselves.
A successful first brainstorming session with the upper voice choir resulted in full branding that was as lyrical and fluid as they were! The colourful mosaic application we introduced won them over, providing limitless design possibilities. We collaborated closely with the choir’s director and singers on all aspects, from content development to promotion to video production – we wanted their audience to feel the same warm camaraderie that we felt working with them :) And it did. Chorale Musaïque’s membership grew 5-fold in a relatively short time. Several singers commented on how great the online messaging made them feel and were pleased to discover that Chorale Musaïque really walked the talk (2017-2021).
“Kim is brilliant at what she does and a delight to work with. She has an incredibly creative, unique way of translating one’s desires and needs into something that exceeds expectations through the visual and written content she provides. We were so lucky to have her work with us. She helped transform and grow the choir with her talent and dedication. Her branding savvy and input on all levels was integral to the choir becoming a thriving community of women who loved singing and simply being together.”
