+ 10 to the power of Expertech .
Following their benchmark anniversary, network infrastructure services provider Expertech was ready for a new design perspective in their communications and promotional products.
Broadening the brochure C- and S-fold brochures are accepted standards in sales and trade show scenarios. Well, no one expected swatch cards. When Expertech saw the sales and marketing potential of our swatch cards design solution to their brochure, they quickly hopped on. They appreciated our sensitivity to their audience in our choice of materials and in product functionality/usability.
Positioning the anniversary logo We expanded the 10X anniversary creative to include a first-draft tumbler that does double duty graphically: the 10X anniversary logo and bilingual text are readable whether the tumbler is placed right side up or upside down. The company baseball cap was re-branded with the new 'X' emblem in front and bright orange embroidered website address in back.
Signage simplicity We re-developed the signage system at Expertech's HQ using rounded corners (we like the organic feel of them), a statement-making dark background and clear, bold graphics.
Raw, edgy and hands-on Expertech's new Health & Safety campaign was in its early stages when we were invited to design a number of communications, promotional and online prototypes, from website to in-house presentation templates and posters to specialty tees.
Corporate logo re-brand Our early stage creative for the company logo re-brand sports a jaunty directional typeface; inspired by the data lines in their existing logo, we streamlined the look.